Citadel: Diana – Biggest Global Launch For An Italian Original

MILAN, Italy – October 16, 2024 – Prime Video has revealed that the Italian Original spy series Citadel: Diana, from the world of Citadel, has achieved the biggest global launch for an Italian Original ever on Prime Video, based on worldwide viewership, outside its country of origin, in launch weekend. The Italian series starring Matilda De Angelis has enjoyed breakout success in countries around the world. The series ranked number 1 series in Italy, US and UK in launch weekend, and Top 5 in almost 150 countries, including Canada, Australia, Germany, Spain, France, Brazil, Mexico, and India, setting a new bar for Prime Video’s international viewership of Italian language content.

The success of the Italian series has also brought in more audiences to the first season of Citadel, with global viewers tuning in during the weekend from countries such as US, Italy, and UK being some of the top regions in terms of viewership. 

“The success of Citadel: Diana shows that our customers worldwide continue to embrace local stories, made by the best local storytellers and talent,” said James Farrell, VP International Originals, Prime Video & Amazon MGM Studios. “The world of Citadel is a truly unique concept, with our goal being to create a new spy world that travels globally. The innovative storytelling of Citadel: Diana has done just that with the high-octane, character-driven, action spy story appealing to audiences worldwide.”

Produced by Cattleya—part of ITV Studios— and Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO, Citadel: Diana debuted exclusively on Prime Video globally on October 10. The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video’s second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers’ AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in region—bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, is the second series to debut and will be followed by India’s series, Citadel: Honey Bunny starring Varun Dhawan and Samantha on November 7, 2024. Season Two of Citadel, starring Richard Madden and Priyanka Chopra Jonas, has commenced production, with Joe Russo serving as director.

Citadel Diana joins Prime Video’s slate of International Originals debuting to record-breaking global success, including recent international hits; My Fault (‘Culpa Mía’), Maxton Hall – The World Between Us, and Medellin, as well as upcoming launches, including Your Fault (‘Culpa Tuya’), Freedom, and Like a Dragon: Yakuza. The Italian Original series adds to Prime Video’s breadth of Italian-produced hits, such as Celebrity Hunted, Dinner Club, Elf Me, Everybody Loves Diamonds, and upcoming Costiera and the fifth season of LOL: Last One Laughing. As well as global Amazon MGM Studios-produced series and movies, such as The Lord of the Rings: The Rings of Power, Fallout, The Summer I Turned Pretty, Road House, Saltburn, and The Idea of You. This is all available with a Prime membership. Prime subscribers can enjoy savings, convenience, and entertainment, all in a single membership.

Citadel: Diana
Citadel: Diana stars Matilda De Angelis (The Undoing) as the central character and also features an international cast, including Lorenzo Cervasio, Maurizio Lombardi, Julia Piaton, Thekla Reuten, Giordana Faggiano, Daniele Paoloni, Bernhard Schütz and Filippo Nigro. Citadel: Diana is directed by Arnaldo Catinari and developed by Alessandro Fabbri, who is also the head writer, and wrote the series with Ilaria Bernardini, Gianluca Bernardini, Laura Colella and Giordana Mari. Citadel: Diana is produced by Amazon MGM Studios with Cattleya (ZeroZeroZero)—part of ITV Studios—and showrunner and executive producer Gina Gardini, with Riccardo Tozzi, Marco Chimenz, Giovanni Stabilini and Emanuele Savoini also serving as executive producers, and with the support of Italian Ministry of Culture – Directorate General for Cinema and Audiovisual. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Diana and all series within the world of Citadel. Midnight Radio also executive produce.

Synopsis
Milan, 2030: Eight years ago, the independent global spy agency Citadel was destroyed by the powerful enemy syndicate, Manticore. Since then, Diana Cavalieri (Matilda De Angelis), an undercover Citadel agent, is alone, trapped behind enemy lines as a mole in Manticore. When she finally sees a way out and the chance to disappear forever, the only way to do so is trusting the most unexpected ally, Edo Zani (Lorenzo Cervasio), the heir of Manticore Italy and son of the head of the Italian organization, Ettore Zani (Maurizio Lombardi), who’s vying for leadership against the other European families.

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