National Cinema Day Returns to U.K. September 2nd, 2023

Here’s the latest from Variety – Film

After a hugely popular debut in 2022, National Cinema Day is coming again to the U.K.

Over 630 venues have signed up to participate in the event on Sept. 2, offering tickets from £3 ($3.75) across the day. All major U.K. cinema operators and a range of smaller cinema operators and venues are participating.

The 2022 event, the first in almost 30 years, saw some 1.5 million admissions, around three times their normal level. While last year’s event was in a market recovering from COVID-19 closures, the 2023 edition bows in a scenario where punters are thronging the cinemas thanks to the “Barbenheimer” phenomenon, which saw the highest level of weekly U.K. cinema admissions in over a decade. The popularity of the two films, which released in July, has continued into August, with “Barbie” and “Oppenheimer” occupying the top two box office spots for five consecutive weekends. The summer box office, from May to mid-August, is running 12% higher than the same period in 2022.

National Cinema Day has been developed by the cross-industry body Cinema First and is supported by the Film Distributors’ Association and the U.K. Cinema Association. The event will be promoted through a wide-ranging marketing effort using broadcast, digital and outdoor channels…

…Read the Full Article @ Variety