Disney+ to Launch an Ad-Supported Subscription Plan on November 1 In Europe

LONDON, U.K. (August 10, 2023) – Following the successful ad-tier launch in the U.S., Disney+ in the UK will introduce its ad-supported subscription plan in November, giving consumers more ways to subscribe than ever before and the ultimate flexibility in selecting a subscription plan that suits their needs.

From November 1 the new Standard with Ads, in addition to Standard and Premium subscription plans, will be available in the following countries: United Kingdom, France, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark.

Jan Koeppen, President of The Walt Disney Company EMEA commented “The introduction of the ad-supported plan marks the next evolution for Disney+ in Europe, as we provide greater choice for our customers and our world-class advertising partners alike. Disney+ continues to set itself apart in today’s streaming landscape, offering unrivalled value, genre-defining TV series and blockbuster movies set within a simple and seamless experience”.

In the UK, the Disney+ Subscription plans available from November 1 are:

Disney+ offers something for everyone to watch, adding new TV series, blockbuster movies and exclusive Originals throughout the year under its six brands: Disney, Pixar, Marvel, Star Wars, National Geographic, and Star. With a library of entertainment spanning everything from documentaries to critically acclaimed drama, and comedy to classic animation, customers can enjoy anything from “The Full Monty” and “Grey’s Anatomy”, to award-winning hits like “The Bear” and “The Mandalorian”.

Table 1 indicates pricing of Disney+ Subscription Plans in Europe that will apply to new customers starting from November 1.

Existing customers will remain in their current subscription, which will be renamed Disney+ Premium and will have the option to switch to Standard Plan or Standard with Ads Plan (except where noted). Existing customers who choose not to switch will be billed the new price starting from their next billing cycle on or after December 6th.

Table 1:

^ Existing customers in Germany will remain in their current subscription (including the current price but this is subject to change in future) from November 1, which will be renamed Disney+ Premium. Existing customers will have the option to switch to Standard with Ads Plan.

Table 2 indicates new pricing* for Disney+ for the rest of Europe that will apply for new customers from November 1 and in the billing for existing customers on or after December 6th except where noted.

Table 2:

*Pricing on partner device platforms may vary based on platform limitations for country-specific pricing and/or currencies in the region.

^^Existing customers in Austria new pricing will come into effect on their next billing cycle on or after January 10, 2024