Here’s the latest from The Magnificent 60s
In an ideal world there’d be someone you could complain to if an advertiser stepped out of line. In an ideal world, the agency that won a pitch would be the one that had put in the hard yards researching the marketplace and coming up with the most creative idea rather than the one who took the easy way out by simply wining and dining the client and laying on a bevy of women.
As you might imagine on Madison Ave it will be the prim intense Carol (Doris Day) who will play by the rules and stay up all night honing her pitch. And it would be louche smarmy executive Jerry (Rock Hudson) who puts in the hours but only as far as schmoozing the client and appealing to his primitive nature. Given this is a fiction, I’m assuming the idea of a code of ethics by which advertisers can be brought to book is a figment of the writer’s imagination…