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Here’s the latest from The Magnificent 60s
All studios believed in their brand name. That the sight of the MGM lion or the Twentieth Century Fox searchlight or the Paramount mountain represented a quality mark that would buffer expectation and reassure an audience they were not going to be rooked. That might have been the case decades before when the Warner Brothers logo might mean gangster pictures or socially aware movies or MGM, with more stars than there are in heaven, pictures with top-notch talent, or Universal determined to scare the pants of you with its horror catalog….